Calypso, having spent her career working in the fashion & publishing industries both in New York and London, founded Baboushkini after two years of research upon the discovery that finding and shopping for the style of clothing she and others liked for children was, from England, time consuming and not straightforward.
“I discovered that although there were many, many lovely clothes for babies and children to be found in Italy, Spain, France, Denmark, Sweden, Latvia to name but a few, in the style that I liked, I couldn’t find the curation I wanted close enough to home and streamlined enough to make shopping for children easy. We’re talking smocked dresses and ribbed tights, delicate newborn knits, wool coats with velvet collars and buttoned shoes, cardigans, bonnets, rompers and bloomers, linens, classic stripe and gingham fabrics, embroidery, pretty liberty print and lace trims..
Don’t get me wrong, there are wonderful brands based in England who produce in Europe and who have amazing customer experience. But there is no multi-brand set up, curating the artisanal alongside the timeless and elegant, allowing you to mix and match between brands, styling children with creativity and originality. As I delved deeper and deeper into the industry, I came across amazing women, founders of independent brands and projects all of which make lovely things for children. I added to my list of priorities when shopping for my children: small business, built by women, slow fashion and authentic craftsmanship."
Baboushkini is born from this - a UK based shopping destination designed to inspire, bringing to life a curation of the nicest, most high-quality and elegant children’s clothes made by an array of carefully chosen independent brands from around the world, all of which are founded and run by women, all of whom champion the magic of artisanal, thoughtful, ethical design and production when it comes to babies and children.
Long live childhood - lived by children who are dressed with care and taught about self respect, children who idle away days with make-believe games, splashing through streams and oceans and digging up muddy lanes and sandy beaches, reading books and skipping around barefoot as often as not, children who delight in spectacle and performance, who take their curious minds to galleries and museums of the great metropolises.
Everything you buy from Baboushkini has been designed to be cherished, well cared for, and passed on. We are committed to good taste, originality and style, small scale, low waste production, small business and female entrepreneurship.