The Founder

Calypso, following a career in fashion & publishing and having moved back to London from New York to start a family, founded Baboushkini after two years of research upon the discovery that shopping for the style and quality of she liked for babies and children was, from the UK, time consuming and not straightforward.

''There were so many lovely clothes for babies and children to be found in Spain, Italy, France, Denmark and Sweden to name but a few, but I couldn’t find the curation I wanted close enough to home and streamlined enough to make shopping for my children and for gifts, in the style that I liked, fun and easy. I wanted to be able to browse artisanal timelessless alongside modern elegance, I wanted it to be a little bit easier to apply the same lense of authenticity, creativity and originality to dressing children as I did myself. As I delved deeper into the industry, I realised the extent to which it is powered by passionate, hard-working female founders. I decided that when it came to shopping for children, we should all be prioritising small business, built by women, slow fashion, and authentic craftsmanship. ''

The Ethos

Baboushkini is born from this - a UK based shopping destination designed to inspire, bringing to life a curation of high-quality, elegant children’s clothes and things made by an array of carefully sourced independent brands and partner ateliers from around the world, all of which are founded and run by women who value the magic of well-dressed babies and children and champion heritage craft. We are not a marketplace, everything we sell lives under our roof, allowing us to offer the customer experience you won't find elsewhere. We wrap your gifts by hand and write your notes, we embroider little names and dates onto our products, we advise on sizing and we ship quickly.

Long live childhood - lived by children who are dressed with care and taught about self respect, children who idle away days with make-believe games, splashing through streams and oceans and digging up muddy lanes and sandy beaches, reading books and skipping around barefoot as often as not, children who delight in spectacle and performance, who take their curious minds to galleries and museums of the great metropolises. 

Everything you buy from Baboushkini has been designed to be cherished and passed on. We are committed to good taste, quality and style, non-wasteful production, small business and female entrepreneurship.